Privacy Policy

Last updated: June 26, 2026

Masuk operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a carefully curated shopping experience (the "Services"). Masuk runs on Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and share your personal data when you visit, use, or make a purchase or other transaction through the Services, or otherwise interact with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and sharing of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understand the collection, use, and sharing of your data as described herein.

Personal Data We Collect or Process

By "personal data," we mean information that identifies you or another person, or can reasonably be linked to you or that person. Personal data does not include information that has been collected anonymously or anonymized in such a way that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal data, including inferences drawn from this personal data, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact information such as your name, address, billing address, shipping address, phone number, and email address.
  • Financial information such as credit card, debit card, and financial account numbers, payment card details, financial account information, transaction data, payment method, payment confirmation, and other payment details.
  • Account information such as your username, password, security questions, preferences, and settings.
  • Transaction information such as the items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
  • Communications with us including the information you include in communications with us, for example, during a customer service inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage data including information about your interaction with the Services, including how and when you interact with or navigate through the Services.

Sources of Personal Data

We may collect personal data from the following sources:

  • Directly from you among other things, when you create an account, visit or use the Services, communicate with us, or otherwise provide your personal data to us;
  • Automatically through the Services among other things, via your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers among other things, when we engage them to enable certain technology and when they collect or process your personal data on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Data

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

  • Provide, tailor, and improve Services. We use your personal data to provide the Services to you, including fulfilling our agreement with you, processing your payments, fulfilling your orders, remembering your preferences and items of interest, sending notifications about your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, enabling the submission of reviews, and creating a personalized shopping experience, such as recommending products related to your purchases. This may also include using your personal data to better tailor and improve the Services.
  • Marketing and advertising. We use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or mail, and to display online advertisements for products or services to you on the Services or other websites, partly based on items previously purchased or added to your cart and other activity on the Services.
  • Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or act against potential fraudulent, illegal, unsafe, or harmful activities, protect public safety, and secure our services. If you choose to use the Services and register an account, you are responsible for securely maintaining your account information. We strongly recommend that you do not share your username, password, or other access details with others.
  • Communication with you. We use your personal data to provide you with customer service, answer your questions, provide you with effective services, and maintain our business relationship with you.
  • Legal reasons. We use your personal data to comply with applicable law or to respond to valid legal requests, including requests from law enforcement or government agencies, to conduct or participate in civil investigations, potential or actual litigation, or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Share Personal Data

In certain circumstances, we may share your personal data with third parties for legitimate purposes, subject to this Privacy Policy. This may include:

  • With Shopify, suppliers, and other third parties who perform services on our behalf (e.g., IT administration, payment processing, data analysis, customer service, cloud storage, fulfillment, and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across various merchants and websites. Our business and marketing partners use your data in accordance with their own privacy statements. Depending on where you live, you may have the right to ask us not to share your data for targeted advertising and marketing based on your online activity across various merchants and websites.
  • When you instruct us, request us, or otherwise consent to provide certain data to third parties, for example, to ship products to you or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our group of companies.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services to provide and improve the Services. Data you provide to the Services is transferred to and shared with Shopify and third parties who may be located in countries other than your country of residence, for the purpose of providing and improving the Services. In addition, to protect, grow, and improve our business, we use certain extended Shopify features that utilize data and information obtained from your interactions with our store, with other merchants, and with Shopify. To provide these extended features, Shopify may use personal data collected about your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. More information about how Shopify uses your personal data and your rights can be found in the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights regarding your personal data through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we encourage you to review their privacy and security policies and other terms. We do not guarantee, and are not responsible for, the privacy or security of such sites, including the accuracy, completeness, or reliability of information on these sites. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without restriction on their use by us or any third party. The inclusion of such links does not in itself imply endorsement of the content on those platforms or of their owners or operators, unless indicated in the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal data from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact information below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" personal data of individuals under 16 years of age (as these terms are defined in applicable law).

Security and Retention of Your Data

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." In addition, information you transmit to us may not be secure during transmission. We recommend that you do not use unsecured channels to transmit sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the data to manage your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights below regarding your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may refuse your request to the extent permitted by law.

  • Right of access/knowledge. You may have the right to request access to the personal data we hold about you.
  • Right to deletion. You may have the right to request that we delete the personal data we hold about you.
  • Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
  • Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Management of communication preferences. We may send you promotional emails; you can opt out at any time via the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

If you live in the UK or the European Economic Area, subject to exceptions and limitations in local law, you may exercise the following rights in addition to the rights mentioned above:

  • Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict our processing of personal data for certain purposes.
  • Withdrawal of consent: Where we rely on consent to process your personal data, you have the right to withdraw that consent. Withdrawing your consent will not affect the lawfulness of processing based on your consent before its withdrawal.

You can exercise these rights where indicated in the Services or by contacting us using the contact information below. More information about how Shopify uses your personal data and your rights, including rights related to data processed by Shopify, can be found here.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, to the extent permitted or required under applicable law. Under applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an authorized agent, we will require the authorized agent to demonstrate that you have authorized them to act on your behalf, and we may need to verify your identity directly with you. We will respond to your request promptly as required under applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact information below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact information below, or to lodge your complaint with your local data protection authority. For the EEA, a list of the responsible supervisory authorities for data protection can be found here.

International Transfers

Please note that we may transfer, store, and process your personal data outside the country where you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's standard contractual clauses, or equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer takes place to a country determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice as required under applicable law.

Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please email us at contact@masuk-socks.com. For applicable data protection law, we are the data controller of your personal data.